Sales Aerobics for Engineers® Consulting, Training and Coaching using the Sales-Engineering Interface™ toolkit

It’s time to marry up your processes with your strategies.

  • Is “What Got Me Here” able to keep you viable and competitive in today’s global marketplace?
  • Do you have a great product or technology idea and expect “everyone else” to take it to market and profitability?
  • When the techies and sales folks have meetings, is it like two television sets facing each other, on different channels, with the volume turned up?
  • Are you a family-owned or small business, with the same people wearing multiple hats – and titles – depending on the situation?
  • Do you think firefighting and running your business are the same thing?
  • What do the customer and business development – and sales – processes look like in your company?

Sales Aerobics for Engineers consulting, training and coaching provides Owners, VPs of Sales, Business Development and Engineering, Entrepreneurs,  and technical and non-technical teams, with the customer- and business-building tools and techniques to challenge their own thinking, and their customers’ as well. 

Most manufacturing and service companies have a business model that hasn’t changed since they originally set up their company. The problem is, your company has grown, the environment in which you do business – and your customers make decisions – has changed, and your current business model now resembles a series of work-arounds and disconnects to keep the status quo in place.

Most engineers have little understanding of the sales process and sales cycle. As a result, they identify peer conversations as  business development. And most sales professionals are busy pushing solutions rather than challenging the way customers think about their problems.  Instead of developing customers and business, things bog down.  This gap in understanding can turn your company into an RFQ mill rather than building your sales funnel.

Sales Aerobics for Engineers consulting, training and coaching focuses on the fulcrum leveraging innovative customer and business development: technical and non-technical collaboration.

Babette Ten Haken’s, Do YOU Mean Business? Technical / Non-Technical Collaboration, Business Development and YOU is available on Amazon.com. To order, click on the book title link, above.