Social Marketing, Branding and Networking Consulting
- Sales Aerobics for Engineers works with you and your company to develop Personal Brand and Corporate Brand strategies that complement your strategic brand strategy. Sales Aerobics for Engineers focuses only on social networking strategies for professional and corporate business development for engineers, IT and technical individuals and companies.
“I’ve known Babette since 2005. Over the years, we’ve discussed numerous approaches to business development. She has a fine strategic mind, including the ability to translate the big picture into the tactical components that need to be put into play to execute business development strategies for her client group.”
Jill Konrath, Chief Sales Officer
Selling To Big Companies www.sellingtobigcompanies.com
March 2009
The bottom line is that any of you who currently are not engaged in Personal Branding and Social Networking are missing the boat on spreading the word about yourself and your company’s Capabilities, Products and Services. Period.
Just like Internet marketing and branding, you need to Develop a Plan. Too many companies are asking individuals to use various social venues sporadically just because it’s all the fashion of the moment. Social networking without a plan is worse than throwing spaghetti against the wall because dissemination of information on the Internet can be chaotic and uncontrollable without A Plan.
- Social networking allows you and your company to develop an online brand – your area of core competency as well as your values in delivering on these areas of strength.
- Social networking allows you to effectively, productively and rather immediately reach prospective customers, information resources and potential employers.
- Social networking allows you to TELL YOUR STORY and SHOWCASE YOUR BODY OF WORK: to “walk your talk” to develop business for yourself, your customers and your organization.
- Sales Aerobics for Engineers applies Lean Marketing principles and practices to Social Networking, Social Marketing and Viral Marketing methods and measurement to develop personal and professional brand strategies focused on business development.
The effective use of various Internet social networking venues can Build Value for you: to yourself, your customers and your organization.
Let's face it. You never know when you are going to need your Network. It’s the fastest way of reaching target markets you’ve never dreamed of. And it extends your reach beyond your current local network.
It’s the Internet version of Word of Mouth.
Social Networking
Social Networking involves online communities of people sharing/exploring interests, activities, products and services for the purpose of communicating and sharing information over a broad group of users.
Social Marketing
Social Marketing involves communication of your personal and professional brand to targeted online communities, thought leaders, current and prospective customers to develop the value inherent in the bottom line deliverables you provide.
Viral Marketing
Viral Marketing is the rate of adoption (anticipated and not) and dissemination of your social marketing, networking and branding strategies within the Internet community in general and your target markets, specifically.
Lean Marketing
Lean Marketing principles and practices provide the basis for development of best Internet marketing and branding practices based on scorecard and dashboard metrics for your strategies.
(Learn More about Social Networking)
- Sales Aerobics for Engineers training and consulting de-mystifies the various social networking venues and provides focused and achievable strategies for selecting which venues are important for business development and branding for yourself and your organization.
Personal Branding
What is your personal brand? What are your attributes and how do you consistently deliver against these attributes? Dan Schawbel basically invented the term “personal branding” when he started his blog several years ago.
What are the Top Social Networking Venues for achieving personal and professional branding as well as professional development?
LinkedIn (www.linkedin.com)
#1 site for professional networking, over 40 million and growing subscribers. Indexes by Name, Group, Keyword. New company search available
Facebook (www.facebook.com)
launched Aug. 2007, 1.5 million subscribers in 12 months, projected 321.1 million subscribers by end of 2009 (Wikipedia)
Twitter (www.twitter.com)
real-time social messaging, a lot of one-time usage, used to influence decision making, build opinion, disseminate information
How are you building your expertise and moving towards thought-leadership?
If you are truly an expert in your field, you may want to consider developing a blog or commenting on selected high-level blogs in your field. A blog (contraction of terms "web" and "log") is a type of website maintained by an individual who (ideally) regularly posts commentaries on specific niche topics, descriptions of events or videos or photos. http://alltop.com – helps you locate blogs on relevant topics, such as engineering, business, ethics, religion, cooking, etc.
My Blog provides a selected lists of business development thought leaders and their websites and blogs which I follow on a regular basis, I correspond with and comment on.