About Me
“I met Babette (Burdick) Ten Haken in January 2005 and was impressed with her ability to offer a total marketing solution to small businesses like mine. Over the past 5 years Babette has become a vital part of our organization by providing strategic marketing positioning, company and product branding, web analysis and tracking tools.
When CDI implemented these services we experienced an increase in new customer requirements which led to an increase in gross sales and net profits. I would recommend Babette to any business owner looking for a hands on dedicated business consultant who provides total marketing strategies with growth potential.”
Danya Chandler, President
Connective Design Inc.
www.connectivedesign.com
May 2009
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Insightful
Depending on where we sit around the table, we see things differently. It's my obligation to bring out everyone's perspective and voice as we work together.
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Committed
Works through the most difficult decision making with clients. In this most challenging economy, there are some tough decisions we need to make to provide reasonable and feasible business development strategies.
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Passionate
Honors the privilege of working with today's industrial manufacturers, distributors, and service companies. I do what I love and love what I do.
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Results-Oriented
Ultimately, this collaboration is about return-on-investment and making your company money, isn't it?
Babette (Burdick) Ten Haken brings to Sales Aerobics for Engineers a rich background based on her training in scientific and clinical research as well as in Six Sigma and Lean manufacturing processes and practices. Her experience in sales and marketing, both in the pharmaceutical and industrial arenas, round out her focus on why today's engineers need to be able to confidently incorporate upstream and downstream business information to provide value to their organizations.
Babette incorporates her scientific and medical background and research-oriented approach to today’s manufacturing challenges. Throughout her career, she was called on to facilitate meetings between R&D and marketing folks, providing the “simultaneous translation” skillset that resulted in all parties seated around the table speaking productively and respectfully. The result: many “aha” moments, where the technically-oriented, objective science and engineering folks and the subjective and speculative marketing and sales folks got to the “Gee, I didn’t know you could do that?!” discussion. Magic. Innovation. Collaboration. Revenue generation.
From a background in scientific and clinical research, Babette moved into New Product Development and Marketing Research as her “simultaneous translation” skill set grew. New Product Development involved scaling up prototype products to full-scale production, including anticipation and identification of operations issues.
In 2003, Babette turned her focus to the manufacturing arena. Working with ThomasNet.com, she realized that many small- to mid-sized companies had limited budgets and poor understanding of the marketing and sales process. The Internet was growing exponentially, along with the concept of viral marketing. Babette was able to connect the dots for her clients, resulting in developing solid marketing and sales strategies that drive revenue.
Babette continues to strive for the “aha” moments in every dialogue she has with clients, prospects and associates.
Check out Babette’s Profile on LinkedIn at http://www.linkedin.com/in/babettetenhaken.