Babette Ten Haken

What’s the benefit of collaborating with technical colleagues on customer and business development? How about shortening the sales cycle, winning more business and driving revenue, for starters.

Babette Ten Haken, Founder and President of Sales Aerobics for Engineers®, LLC,  is a process strategist. She specializes in getting people on opposite sides of the table, like engineering and sales people, marketing and sales, manufacturing and R&D, to speak productively and, most importantly, profitably. That type of specialization means business.

She has over 25 years of experience working with decision-makers in manufacturing and service sectors. She is passionate about customer and business development and cross-functional collaboration. Her experience in sales and marketing, both in the pharmaceutical and industrial arenas, round out her focus on why today’s engineers and technical professionals need to be able to confidently incorporate – and communicate - upstream and downstream business information to provide value to their organizations. Babette Ten Haken’s ability to correlate processes and practices with an understanding of the dynamics of revenue generation allow manufacturers, distributors and technically-intensive service companies to have a more focused, consistent and disciplined approach to business development. Think of the impact that a retained and loyal customer base has on the bottom line of your company!

Her company, Sales Aerobics for Engineers® consulting, training, and coaching, works with technically-oriented manufacturing and service companies to generate revenue. Her popular Sales Aerobics for Engineers® blog, is a destination site for technical and non-technical professionals.  Sign up and receive posts via email! Join business owners, recent engineering and business school graduates, business development professionals, entrepreneurs, and folks involved in the bottom line for their companies who are stuck in the status quo and want to move to the next level of client acquisition and revenue generation. Her creative and insightful posts provide direction, guidance and a forum for communication. Connect with her on LinkedIn and Twitter, too!

Babette Ten Haken is inspired by her clients! Her new book, Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and You, available on Amazon.com, focuses on her firm belief that successful business development is fueled by businesses who value synergy between technical and non-technical professionals.

Babette Ten Haken holds a dual degree in Physical Anthropology and Evolutionary Genetics from Washington University in St. Louis, MO. She earned her Masters Degree from University College, London, UK, receiving First Honors for her work in History and Philosophy of Science and Theology. She is a Six Sigma Green Belt and a Certified Voice of the Customer coach.

Here’s how her clients describe her:

Insightful

Babette Ten Haken has been described as “sneezing ideas.” A skilled consultant and facilitator, she focuses on bringing out everyone’s perspective and voice. Depending on where we sit around the table, we see the same things, differently.  You can’t collaborate in a vacuum.

Committed

Babette Ten Haken works through the most difficult decision making with clients. In this most challenging economy, there are some tough choices we need to make, together, to provide reasonable and feasible business development strategies.

Passionate and Core Value-driven

Babette Ten Haken honors the privilege of working with today’s industrial manufacturers and service companies. Her core values are respect, integrity, ethical behavior and trustworthiness. She emphasizes the value of each client finding their core values, as well. It’s the fulcrum of your business model, and your personal brand.

Results-Oriented Expertise

Babette Ten Haken emphasizes value-driven collaboration and business planning for your technical and non-technical teams. Business Development is part of everyone’s job description. Ultimately, this collaboration is about return-on-investment and making your company money, isn’t it?

Her book, Do YOU Mean Business? Technical / Non-Technical Collaboration, Business Development and YOU is now available on Amazon.com!

Check out Babette’s Profile on LinkedIn. Connect with her on Twitter. She posts on Ezine.com as well as at Engineering.com. and is a regular contributor on the Award-winning CivilEngineeringCentral.com blog site:  and guest blogs for a number of sales-oriented blog sites.

Copyright reminder:  Please contact Babette Ten Haken at babette@salesaerobicsforengineers.com or 734-355-1118 if you would like to reuse any content from the Sales Aerobics for Engineers® website and blog, for that matter. The content is copyrighted.

Disclaimers:  Sales Aerobics for Engineers® LLC is owned and published by Sales Aerobics for Engineers®, LLC, a consulting, training and coaching firm. The published content represents the perspective of the firm at the time of publication. By reading this website, the book Do YOU Mean Business? and blogs, or visiting any of  the web sites mentioned on this website and blogs, you assume any and all risk including any business risk.

The Sales Aerobics for Engineers® blog, website and Babette Ten Haken have no affiliation with any engineering firm or any other company whatsoever other than the corporate entity, Sales Aerobics for Engineers®, LLC.  So don’t think about using the Sales Aerobics for Engineers® name, or tagging pages of your website or your blog with my name or my company name or my blog name unless you have my direct permission. Thank you for your respect of this author’s rights.